About Me.
“My work explores how art and technology can come together, how they can complement each other to create spaces that blur the line between the real and the imagined.It’s about drawing people into a conversation with the world around them, making them pause and think, feel a bit more deeply about how we all connect with nature, tech, and each other. I want my art to be a kind of sanctuary, a meditative space that invites the viewer to see things from a new angle.
With everything that’s going on with generative AI right now, there’s a lot of apprehension in the art community about machine-generated content undermining human creativity, authenticity and originality. But I actually see technology as a friend to creativity, not a barrier. It’s like adding another color to my palette, an extension of my artistic lexicon to articulate my inner vision and aesthetic beliefs. It’s about pushing boundaries, both mine and the viewer's, and opening up a space where art can really move people, make them question, reflect, and feel something profound.״
Shahaf Mor is a award-winning new media artist and creative director recognized for her pioneering immersive artwork and data sculptures. Featured worldwide, her work straddles the physical-digital divide, employing a variety of mediums ranging from painting and animation, AI and generative art to 3D paper sculpture, illustration and collage in the service of her distinct post-pop eclectic form. Her portfolio showcases her exploration of recurring themes such as nature, the female sphere, environmental evocations and the intersections of technology and art.
Graduating from the prestigious Shenkar College of Engineering, Design and Art, her multidisciplinary education lay the foundation for a prolific career with her distinct artistic vision at the heart of every endeavor. As creative director, she has collaborated with leading technology companies and top music producers, developing art concepts for brands and products.
From creating interactive storytelling experiences and site- specific interactive data sculptures as founder of Shahaf Mor DNT Studio and CCO of AndMurals.Se, to working on pioneering multi-dimensional audio design as brand creative director at GRAMMY® and Emmy® award-winning audio company, and mixing street-wear and state-of-the-art NFTs and prints as the founder of Henri & Root, Mor’s work reflects her evolution as an early adopter of emerging technologies, and positions her at the forefront of a movement that seeks to redefine the intersection of art and technology in contemporary culture.
A testament to her commitment to harnessing cutting-edge technology to express her unique artistic vision, her work pushes the boundaries of visual communication, transforming public spaces into vibrant canvases of digital artistry and creating graphic dreamscapes that inspire contemplation and reconnection with the natural world.